Good Topics For Historiographical Essay

Good Topics For Historiographical EssayWriting an historiographical essay is a lot like writing an essay on history. Although you can choose from the many other topics that you are familiar with or that you may learn about through history class, the topic of your history writing should be based on some of the most important events in history. If you choose to write an essay on why people engage in criminal behavior, you will probably want to discuss the reasons that led them to become criminals. If you write a history essay about why people become politicians, you will want to consider how they were corrupted and why they tend to support certain political candidates.One great way to find the best topics for a historiographical essay is to use research. Research the events and the causes of the events that have led to the events that you will write about. It is easy to do this because you can go back and look at old newspapers and other printed materials that might contain information about the events that led to the events that you need to write about. You can also search the Internet, since the Internet is filled with a wealth of information.If you need to use a little bit of your imagination when it comes to writing your essay, try to look for historical facts that you know to be true. This way, you will avoid the risk of the idea of an important event turning out to be false or exaggerated. If there is some history of the event that you need to write about, make sure to check out the New York Times, the Smithsonian Institution, or the archives of the University of Virginia to see if any documents exist that support the claim that the event actually happened.Once you have found the historical facts that you need to include in your essay, you need to think about what they mean to you and how you relate to the people who lived during those events. Some historians believe that historical accuracy is not the highest priority for historians. In their minds, the gr eatest achievements of human civilization are the stories of those individuals that helped create and spread a new way of thinking, acting, and living. For this reason, you need to pay close attention to how your story relates to the stories of these individuals.In your history essay, try to put yourself in the shoes of someone who lived during the historical events that you are writing about. How do you relate to those people? What do you think their motivations were for doing what they did? For example, did they think they were doing the right thing?When you are thinking about historical events, you also need to consider what it means to you personally. If you believe that history is important to you, you will need to explore the cultural aspects of the times that you live in. You will need to look at the people, the places, and the things that you can relate to. Do you know who lived in the town where you live?Whether you believe that historical events are important to you or not , the task of writing a historical essay will not be easy. Fortunately, there are so many other topics for a historiographical essay that you can choose from that will give you a good deal of variety. Just take the time to think about how you might relate to the people who lived during the time period in which you will be writing your essay and how you might relate to the things that people did.

Feminism A Fight for Human Rights Essay - 2674 Words

Abstract This essay explores the concept of feminism as a human right rather than merely a struggle of American women to achieve equal opportunity and salaries in the corporate world. Without denying the importance of such achievements, the facet of feminism that is explored for the most part is the ability for women around the world to be treated as human. Not only are women denied rights such as the opportunity to be educated or to earn money to feed their children, moreover they are considered property and subject to abuse. The central concept portrayed in this essay is that as women climb the ladder in the struggle to eliminate glass ceilings in the corporate world, we must not leave vast numbers at the bottom, still struggling†¦show more content†¦Charges were dropped against the alleged father of the baby (Nigera 1). In Pakistan an 18-year-old girl was sentenced to being raped as punishment for her 12-year-old brother?s alleged illicit affair with a girl from a tribe though t of as higher than his. Four men carried out a gang rape while tribe members stood outside the hut and cheered. After the rape, the girl was driven naked through the streets of her village with hundreds of people watching (Pakistan 1). In Kenya, women are regularly subjected to violence and their perpetrators are allowed to operate with impunity. Margaret Njeri was allegedly tortured by police officers by being beaten with a knobbed stick, whipped, stripped naked in front of male officers and had chili peppers inserted in her genitals. She sustained serious injuries (Kenya 1-2). According to the article ?Human Rights? in the Encyclopedia Britannica, human rights are defined as ?rights that belong to an individual as a consequence of being human.? Surely the consequences of being human do no warrant the abuses suffered by these women. Feminism is a fight for human rights. Feminism is not a fight only for the abused and suppressed to join and not just for women to battle, but a fight for all humans. A Baptist pastor?s wife writes this essay. To be known as a Baptist pastor?s wife and a feministShow MoreRelatedModern Day Feminism : The Fight For Equal Rights1589 Words   |  7 PagesModern-day Feminism The definition of feminism states â€Å"the belief that men and woman should have equal rights and opportunities† (â€Å"feminism†). Modern feminism is no longer about equality and is in fact counterproductive to the cause. The fight for equal rights has been transformed into a fight for privilege, waged against causes insignificant in the big picture of gender equality; causes like manspreading, cat calls, air conditioning, and representation in video games. 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HR Practices of HSBC Bank-Free-Samples for Students Myassignment

Question: Discuss about the HR Practices and Employee Engagement levels of HSBC bank. Answer: Introduction The most important assets of an organisation are its people or the workforce(Ardichvil, 2015). Goal achievement of an organisation is dependent on the skill and effectiveness of the workforce(Bal, et al., 2013). As the workforce is an important feature of the organisation it is very important to enhance their performance. Employee engagement is a tool through which workforce performance can be enhanced (Albrecht, et al., 2015).The aim of this study is to understand the employee engagement and other HR practices for Hong Kong and Shanghai (HSBC) PLC. In addition to assessing the HR practices and employee engagement at HSBC this study will also recommend certain initiatives to HSBC which will enable it to enhance its employee engagement. Organisational Overview HSBC is a British multinational financial and banking company with a large scale operation around the globe(HSBC, 2017). It is present in 70 countries around the world and is a reputed brand name. It has more than 3 Lakh employees worldwide and has a multidivisional structure(HSBC, 2016) It has branches in all major cities of Australia. HSBC was set by HSBC holding corporation in 1863 and it set up its first branches in Hong Kong and Shanghai. In 1991 the bank was reincorporate in its present form. The bank is listed on London and Hong Kong stock exchange(Kynaston, 2015). Profits of HSBC were US$18 Billion in 2015 (HSBC, 2016). The vision of the company is to become the best in retail banking and wealth management and it aims to become the best through well trained and focused workforce(HSBC, 2017). In view of HSBCs top management, employee orientation is the key to success in financial services delivery. HR Strategy of HSBC Financial sector is dependent on customer trust and long lasting relationship. HSBC hopes to manage this through effectiveness of workforce(Kynaston, 2015). HSBC delivers service experience; therefore, it is aware of the importance that people hold in service delivery. HSBC has an HR strategy to create a skilled and trained workforce who can deliver the financial service in an effective and efficient manner (HSBC, 2017). Therefore, the firm is open to different ideas from its workforce. The firm has a drive for training and development of the workforce and focuses on skill endowment(Gakovic Yardley, 2007). For the purpose of recruitment, the firm hires from business schools, recruitment advertising and various other recruitment means (HSBC, 2017). The firm has strict recruitment policies in place so that it gets skilled and motivated workforce. Another strategy is to promote good performance so that the firm can get the best results(HSBC, 2017). Therefore, HSBC uses various strategi es to get the best and committed workforce, HR Practices at HSBC HSBC provides financial services(HSBC, 2017). Therefore, it emphasises on workforce training so that the financial services can be delivered as per customer demand(Kynaston, 2015). To manage its staff, HSBC has a well-designed human resource department which manages employee recruitment, selection, performance appraisal training and motivation(HSBC, 2016). Recruitment and selection drive is done with a viewpoint of hiring the most capable people so that customers can be properly satisfied by the service delivery. HSBC encourages its employees to generate new ideas so that they feel like a part of the organisation and are motivated to contribute to it(Boon Kalshoven, 2014). Financial sector in which HSBC exists is highly dynamic and subject to changes. Fluctuations in business activities can change the sales outflow drastically(HSBC, 2016). HSBC provides transferability skills, change management, risk management, analytical skills, decision making skills, and financial products training to its employees to manage sales in the period of business fluctuations(Kynaston, 2015). It focuses on employee motivation to generate sustained objective achievement by the organisational workforce. HSBC also has in place various motivational measures like performance linked rewards and bonuses so that, employees stay motivated to give their best(HSBC, 2016). Employees are given constructive feedback for improvement based on the performance appraisal. They are also motivated to enhance their learning so that they perform better in the next period (HSBC, 2016). Therefore, HSBC is focused on employee learning and believes that employees create the final output for the customer; therefore, they should be skilled and well-endowed in knowledge. Employee engagement at HSBC Employee engagement is an approach to human resource management which aims at making the employee enthusiastic about his work(Bridger, 2014). It aims at creating happy employees so that they get fully absorbed in their work. Happiness about work makes the employees more engaged in their work(Boon Kalshoven, 2014). Employee engagement enhances the trust of the employee in the organisation and improves the commitment level of the employees (Boon Kalshoven, 2014). Trust, commitment, integrity and two way communication between organisation and the employee is the main ingredient of employee engagement(Boon Kalshoven, 2014). Commitment level of employees is enhanced through training on a continuous basis. At HSBC employees are encouraged to work in teams so that they are able to work in a cooperative and happy atmosphere(HSBC, 2014). Employees are also encouraged to indulge in dialogue and discussion to generated new ideas. The policy of promotion, transfer and increment is transparent and is based on performance appraisal(HSBC, 2014). This enhances the trust of the employee in the organisation. Employees are encouraged to give their views and participate in strategic decisions. This makes them feel involved in the organisation(Byrne, 2014). Therefore, HR policies of HSBC inspire trust and commitment. HSBCs HR policy focuses on following driving factors or elements of employee engagement Involvement- Involvement means making the employees feel that they are a part of the organisation. Involvement can lead to happy employees and can increase commitment level of employees(Macey, 2011). HSBC increases employee involvement by involving them in strategic decision making process and encouraging then to generate ideas(HSBC, 2017). HSBC believes that employee engagement enhances employee creativity and hence it is a part of the core values of HSBC. Trust and respect- Trust and respect for each other and all stakeholders leads to improvement of work atmosphere (Shuck, et al., 2013). At HSBC employees are encouraged to talk with respect and work in cooperation with each other(Kynaston, 2015). Additionally, the policies of promotion and transfer are based on performance which inculcates trust(Gakovic Yardley, 2007). Trust also encourages the employees to become more committed and in turn more engaged in the organisation. Empowerment- Empowerment is the process of giving key strategic roles to employees and making them responsible for certain work areas(Employee benefits , 2013). This can make employees happy and involved because they will feel that organisation trusts them with key issues. This increases employee engagement and makes the employees more committed(Byrne, 2014). HSBC gives key roles to its managers including both authority and responsibility. Therefore, the firms improves involvement and commitment levels through empowerment Hence, through an enhancement of commitment level and involvement employee engagement is enhanced in organisations like HSBC Recommendations and Plan for Initiatives to be taken to Improve Employee Engagement at HSBC HSBC makes its employees engaged in the organisation and improves commitment levels through transparency in policies and training (HSBC, 2016). The firm can further improve the employee engagement by undertaking the following activities. Initiatives to be taken to Improve Employee Engagement at HSBC Initiative Rationale of Choice Proposed Action with Reason Expected Impact Encouraging employees to work in a variety of roles to make them fully aware of various organisational functions This will increase sense of belongingness They will feel organisation cares for them as the organisation wants to give them multifaceted roles Will improve involvement and employee engagement Capability assessment of each employee which will help in assessment of role suitability Based on capabilities periodic role shuffling to be done Feedback to be generated regarding happiness and involvement of employees in each role so that employees can further improve Improvement in work confidence of employees Improvement in involvement, trust and commitment levels. Keeping value based team contests like rewards for employees showing most enthusiasm, commitment or creativity Improvement in values will improve the work culture Healthy work culture will make the employees more engaged Setting up of monthly contest and explaining the requirements to teams members so that contests can be organised properly Rewarding winning member This will bring drive and energy in the team to win and show commitment levels Will motivate employees to give their best and be more engaged Declaring names of employees why have shown best performance and celebrating company achievements with employees This will increase employee happiness and sense of belongingness Monthly choosing best employee based on performance so that the activity can be made time bound Organising events to celebrate company achievements Employees will feel happy, inculcate sense of loyalty to the firm and will become more committed. Table1 Source: Made by Author (2017) Adapted from(Maylett Warner, 2014) Through these initiatives HSBC can further improve employee engagement in the organisation. Conclusion Employee engagement is the process of making the employees feels involved and committed to their work. The aim of employee engagement is that employees should not just feel that they work for an organisation but they should also feel they belong to it. Through employee engagement firms like HSBC try to make employees more committed by enhancing their enthusiasm and happiness levels. References Albrecht, S. et al., (2015) Employee engagement, human resource management practices and competitive advantage: An integrated approach. Journal of Organizational Effectiveness: People and Performance, 2(1), pp. 7-35. Ardichvil, A. A., (2015) Human Resource Development. London: Routledge. Bal, P., Kooij, D. De Jong, S., (2013) How do developmental and accommodative HRM enhance employee engagement and commitment? The role of psychological contract and SOC strategies. Journal of Management Studies, 50(4), pp. 545-572. Boon, C. Kalshoven, K., (2014) How High?Commitment HRM Relates to Engagement and Commitment: The Moderating Role of Task Proficiency. Human Resource Management, 53(1), pp. 403-420. Bridger, E., (2014) Employee Engagement. London: Kogan Page Publishers. Byrne, Z. S., (2014) Understanding Employee Engagement: Theory, Research, and Practice. New York: Routledge. Employee benefits , (2013) HSBC implements new all employee benefits strategy. Employee Benefits Magezine, 29 July. Gakovic, A. Yardley, K., (2007) Global Talent Management at HSBC. Organization Development Journal;, 25(2), pp. 201-205. HSBC, (2014) Employee Handbook. [Online] Available at: https://www.jobs.hsbc.co.uk/SIP_STORAGE/files/1/181.pdf [Accessed 25 April 2014]. HSBC, (2016) Annual Report and Accounts 2016. [Online] Available at: www.hsbc.com/.../hsbc.../hsbc.../2016/annual.../hsbc.../170221-annual-report-and-accou.. [Accessed 25 April 2016]. HSBC, (2017) About Us. [Online] Available at: www.hsbc.com/our-approach/our-values [Accessed 8 August 2017]. HSBC, (2017) career development. [Online] Available at: https://www.hsbc.com.au [Accessed 1st July 2014]. Kynaston, D., (2015) The Lion Wakes: A Modern History of HSBC. Stockingford: Profile Books. Macey, W. H., (2011) Employee Engagement: Tools for Analysis, Practice, and Competitive Advantage. NBew Jersey: John Wiley Sons. Maylett, T. Warner, P., (2014) MAGIC: Five Keys to Unlock the Power of Employee Engagement. Austin: Greenleaf Book Group. Shuck, B., Ghosh, R., Zigarmi, D. Nimon, K., (2013) The jingle jangle of employee engagement: Further exploration of the emerging construct and implications for workplace learning and performance. Human Resource Development Review, 12(1), pp. 11-35.

The Hit of a Lifetime free essay sample

I was starting varsity at second base and contributing to my team in any way. I was doing what I needed to do. Our team was a force to be reckoned with In this state, and we knew It. Our first test was the MASC. championship game, a home game. The cards were laid out great for us. We were hosting Princeton High, who later became the 2012 state champions. The day came, but we only played a few Innings before the skies unleashed on us with rain and lightning. The players, coaches, umpires, and a few dedicated fans tried to Walt out the storm. We waited until around 1 1 p. , when the umpires decided to postpone the game until the next day. The agony of waiting can play mind games with you. All night and all the next day, you wait and anticipate that championship game. The time finally came, and Mother Nature was finally a baseball fan. We will write a custom essay sample on The Hit of a Lifetime or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The skies were a beautiful blue, the sun shining perfectly, and even a few birds chirping. You could smell baseball in the air. The game started and went back and forth many times. At this point, we were taking anything we could get, scraping and clawing for any type of spark.As the game went on, our endurance was tested, and the score was tied at the end of the 7th inning. Our first extra inning we fought on to keep the score tied. We were up to bat last, since we were the home team. I got the chance of a lifetime, a moment that could define my rather short life up until then. I came up to bat with two outs in the bottom of the 9th inning. The first pitch was high and outside. The second pitch was released, a survivable on the outer side of the plate. I put every ounce of effort and will into the swing and watched it pop off my bat.I darted running and was stunned to see the ball sail over the left field fence. I had hit the game winning homerun in the championship game, and when I came around heading to home my baseball family mobbed me at the plate. It was quite a moment, a moment In which my life was defined. I have always worked hard In athletics because Im not one of the naturally gifted athletes. Vive accepted this fact and I love the challenge to make myself better. Vive done It my whole life. On this day, my athletic life was defined and changed forever. I saw firsthand that hard work eventually pays off.I vowed to make myself better every day that I had the opportunity. I started Lifting weights over the summer and watching exactly what kind of food I was eating to make It as efficient as possible. This moment has changed my athletic life forever, and has overall defined my life. The Hit of a Lifetime By estates most athletes can only dream. My defining moment is a once in a lifetime happening in a lifetime event. A moment in which I never dreamed would become a reality. My was a force to be reckoned with in this state, and we knew it.Our first test was the came, but we only played a few innings before the skies unleashed on us with rain and lightning. The players, coaches, umpires, and a few dedicated fans tried to wait a moment in which my life was defined. I have always worked hard in athletics because Im not one of the naturally gifted done it my whole life. On this day, my athletic life was defined and changed forever. I day that I had the opportunity. I started lifting weights over the summer and watching exactly what kind of food I was eating to make it as efficient as possible.

13 Interactive Content Examples That Will Engage Your Audience

13 Interactive Content Examples That Will Engage Your Audience Everyone wants to get ahead of the marketing game. It’s understandable - you want to beat the competition, attract more attention, and sell more products or services. Interactive content can help you achieve those goals. While interactive content has been around for some time, it’s only recently begun to gain serious traction among marketers. In a world that used to revolve around static copy, interactive elements seem a little intimidating. However, it’s important to get over your butterflies if you want to supercharge your marketing strategy. 13 Interactive Content Examples That Will Engage Your Audience by @MikeKamo of @TheHelloBar What is Interactive Content Marketing? Interactive content marketing involves using content to engage your audience based on their participation. It’s kind of like a conversation, but one in which you don’t have to actively participate. A simple example of interactive marketing is insurance companies that offer free, instant quotes. You visit the site, fill in some information, and go to the next stage in the process. At the end, you can have your quote emailed or texted to you. Does Interactive Content Perform Better Than Regular Content? Did you know that 90 percent of consumers report  that they want more visual and interactive content? That’s huge. Interactive content works better than regular content because it’s more engaging. It encourages consumers to compete, compare, test themselves, consume information faster, and achieve results quicker. It can also be highly immersive. Interactive video, for instance, bridges the gap between normal video and artificial intelligence to create a unique user experience. Why Interactive Content Is Considered the Future of Content Marketing: Interactive Content Statistics Several marketers and strategists have declared interactive marketing the future of content. That’s largely because it works. Take quizzes, for example. You can find them on Facebook, websites, and other social channels, and they’re arguably among the most popular content on the web. Did you know that 96 percent of consumers who start BuzzFeed contests actually finish them? You can bet that 96 percent of your website visitors don’t finish every piece of written content on your site. BuzzFeed  contests are often silly, highly specific, or even a little controversial, but that doesn’t matter. People love interacting with this type of content. In fact, one of those quizzes got more than 22 million views. How can you create a quiz that gets more than 22 million views?What Are the Forces That Make Interactive Content Such Powerful Lead Magnets? There are several reasons interactive content draws attention from consumers. Here are a few of the most important. More Appealing: Attract and Educate People Who Might Become Future Buyers Interactivity gives consumers a reason to stay on the page. It provides something different and unique while still bringing people into your sales funnel. Just because something is fun doesn’t mean it can’t be educational, too. Think about 360 video tours of destinations for future travelers or quizzes that test your knowledge on a specific subject. Just because something is fun doesn’t mean it can’t be educational, too.Social Media: Encourage People to Engage and Share Content With Friends Many interactive content experiences go viral on social media. Instead of directing followers to your typical blog posts, invite them to experience something new and original. Since most social platforms prove highly visual, it’s easier to attract attention when you post a screenshot or photo depicting interactivity. Use the copy to explain how they’ll benefit from the experience. It doesn’t have to be overly promotional. For instance, Orbitz ran an interactive quiz on its website so people could determine how worthy their travel partners were. This type of content is easy to share on social because it’s already visual. Recommended Reading: How to Boost Engagement on Social Media With Visual Content Increase Brand Exposure and Loyalty: With More Social Shares Comes More Brand Exposure and Loyalty Word of mouth remains one of the most powerful assets for any marketer. If people are talking about your business, you have an advantage in the industry. Interactive content increases your chances of going viral - or at least getting more exposure. And if you deliver a satisfying, enjoyable, entertaining, or educational experience, you’ll win viewers’ loyalty. More Website Traffic and Page Views: Enhance the Website’s Overall User Experience (UX) People revisit sites they like. If you’re consistently providing an awesome user experience, or UX, you can expect people to bookmark you and return to view future content. All of those views will help your content rank better organically in the search engines, which leads to even more page views. Plus, you’ll enjoy social shares and other forms of word of mouth that help businesses grow quickly. Human Nature: Humans Love to Interact Competitiveness is built into most of our DNA. We want to show that we’re better than everyone else - or, at least, the majority. That’s why gamification has become such an integral part of interactive content. If you’re always reaching for the next level, gaining more points, or otherwise proving your prowess, the business benefits. For instance, hubEngage, an employee engagement platform, uses gamification to help improve employee involvement. There’s a public leaderboard so employees can compete as well as rewards tied to quizzes and prizes. Competitive Advantage: It is Different, So It Will Cut Through All The Other "Noise" There’s a ton of content out there. Getting ranked organically on Google is more difficult than ever, and consumers have become almost blind to standard content. Unless they’re looking for something in particular, they’re not interested in your article or video. Interactive content provides something completely different from the norm. Your competitors probably aren’t doing it, so you get the advantage. Your audience will appreciate your desire to deliver a better UX, and you’ll stand out from the crowd. Interactive content provides something completely different from the norm.Interactive Content Provides Better Data to Optimize Your Buyer Persona and Your Sales Funnel Believe it or not, interactive content can prove remarkably effective at every stage of the sales funnel. As your consumers move closer to a purchase, you can continue to engage them with high-quality, interactive content. While UX is undeniably important, you also want to collect data. The better you know your target audience, the better you can serve them. Surveys, polls, and either-or quiz responses are the best ways to collect data about your audience. You can now host an Instagram Live  with an ongoing poll, which is a great way to combine two interactive types of content. Surveys, polls, and either-or quiz responses are the best ways to collect data about your audience.Awareness Stage: Top of Funnel At the top of the funnel, consumers don’t know much about you. That’s a good reason to give them a fantastic first impression. Show them you care about what they think. At the same time, collect data about their needs, desires, pain points, struggles, and goals. For instance, an interactive quiz  incentivizes the user to participate, especially if you’re creative with your copy, and you get access to the answers. Based on the data you collect, you’ll know what type of content to deliver later on the sales funnel. Cloud Sherpas  did this beautifully with an assessment geared directly at its target audience. You can also use this strategy as a lead generation tool. Over at NutritionSecrets.com, which was sold to another company several years ago, we discovered that we could collect more leads by asking our visitors to answer simple questions. Instead of immediately springing our lead magnet on them, we warmed them up - and collected data at the same time. We first asked them to identify as male or female. Then we asked about their nutrition goals. These sound like simple questions, but they provided us with tons of data. Plus, we increased our leads from 10 per day to 50 per day. Best of all, it was as simple as creating a Hello Bar  exit popup and using LeadQuizzes to create the quiz. In just a few minutes, you can create an interactive quiz that improves brand recognition, generates leads, and engages your audience. Recommended Reading: How to Map Content to the Marketing Funnel and Boost Conversions By 69.77% Evaluation Phase: Mid Funnel In the middle of the funnel, consumers are considering their options. You’re on their radar, but so are your competitors. Interactive content can give you an advantage by keeping visitors coming back for more and by helping them make their decision. A benchmark assessment, for instance, allows your visitors to take a quiz or test to find out what they need, what product suits them best, or where they are in their journey. Not only is it fun, but it provides you with even more data. The Women’s Health Network  has a beautiful quiz marketed as a weight loss assessment tool. People who take it get a free 10-minute call with a professional. Decision Stage: Bottom of Funnel Your target customer is finally ready to buy. What now? Consider deploying an interactive tool that helps the consumer determine what other products or services might meet his or her needs. You could create an interactive map, guide, infographic, or 360 video, as well. The possibilities are endless. College campuses often offer 360-degree campus tours. They’re highly immersive. I’m particularly impressed with Harvard’s. Remember that, at this stage, you want to delight the customer. That’s your chief goal. Deliver on your goal by creating interactive content that mesmerizes your customers. Deliver on your goal by creating interactive content that mesmerizes your customers.What Are Common and Effective Interactive Content Types You Can Use To Get More Leads? Examples and Ideas Maybe you want to create interactive content, but you’re not sure what kind would work best for your audience. Following are some of the most effective options. Give a few of them a try: Interactive Quizzes Interactive Infographics Surveys and Polls Interactive Calculators Assessments Interactive E-books Interactive Emails Webinars Mobile Apps or Games Diagnostic Tests or Troubleshooting Tools Interactive Timelines Augmented Reality Overlays Interactive 360 Videos Tips to Start Using Interactive The Right Way Now that you have a few ideas in mind, let’s look at some of the most important tips to ensure you use interactive content correctly. Consider if You Have a Compelling Reason to Use Interactive Content Don’t create interactive content just because. It won’t serve a useful purpose. Worse, you might drive potential customers away. Ask whether you can deliver the same experience or satisfaction with static content. If the answer is â€Å"yes,† don’t spend the time, money, and resources on interactive content. However, if you answer â€Å"no,† this might be the perfect opportunity. Other criteria to consider include the following: Do you have the money to create the desired interactive content? Will the content be unique to everything else available to your target audience? Can you boost conversions with the interactive content? Is your team excited about creating and launching the content? If you answered â€Å"yes† to those criteria, you should probably get creating. Recommended Reading: Publish Consistently With One of the 7 Top Content Planning Tools You Do Not Need to Invent If You Can Just Change What You Already Have Repurposing content makes you a marketing rockstar. You don’t have to create content from whole cloth to make it interactive. Let’s say you’ve written an e-book. Insert links, images, and quizzes in certain places to make it interactive. If you’re really creative, you might even replicate the Choose-Your-Own-Adventure concept. For instance, you could make an interactive quiz that takes the viewer on different routes depending on their answers. Set up scenarios based around your business. [: You don’t have to create content from whole cloth to make it interactive.] For instance, let’s say that you’re a travel agency. You could ask something like this: â€Å"You have five days of vacation in front of you. Money isn’t an object. Do you go urban or rural for your vacation?† Each answer takes the viewer to another question related to it. You could also turn your e-book into a quiz. Brainstorm a few questions directly from your e-book, then offer the custom plan to those who take the quiz. The same goes with email. Keep the email copy the same, but provide a link to an interactive experience. Consider Working With Third-Party Content Platform Specialists Creating interactive content  isn’t always easy. You might need to know how to program in certain languages, and you certainly need design skills. Third-party content platform specialists can help you create the best possible content. If you want to generate leads, Hello Bar is there for you. You can find a specialist for just about any niche. For instance, Engageform  is an excellent tool for creating quizzes and assessments. Similarly, GoToWebinar has incurred numerous accolades among customers who have used it to create and host live webinars. Find Methods to Measure Your Interactivity Results In Advancements Just because your content is interactive doesn’t mean it’ll produce results. Make sure you have KPIs in place to measure your content’s effectiveness. Measure metrics like time on page, bounce rate, lead generation, feedback, and social shares. That way, you’ll know whether you need to make tweaks or start over from scratch. Recommended Reading: How to Write a Marketing Resume That Will Help Land Your Dream Job Time to Take Action! 4 Steps to Create Interactive Content For Your Website Ready to roll? We’re with you. To help you create interactive content that generates results, follow these four stages. You’ll find yourself more organized and more efficient. Step 1. Brainstorming Stage Start by letting the ideas flow. I recommend involving multiple people in this stage so you can get more ideas. Put anything that comes to mind on the page - don’t censor yourself. Some of the best ideas come from brainstorming mindlessly. Ask yourself: If you were a prospective customer, what would help you make the decision to buy? In what ways does your website lack in visual content? How can you make the user experience more immersive? What types of information do you want to gather from your audience? Narrow down the ideas based on the time needed to create them, the expenses involved, and any other limitations. Most importantly, which of your brainstormed ideas will give your website visitors that OMG! moment? Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Step 2. Creation Stage Once you’ve chosen an idea from your brainstorming session, create your interactive content. Focus on making it as entertaining and useful as possible for the consumer, but make sure you get the benefit of improved or increased data or better brand recognition. There needs to be a balance. If the experience isn’t fun, people will turn away. For instance, if you’re creating a quiz, add humor and personality to the questions. For a webinar, choose the most extroverted person on your team to host it. If you’re creating a quiz, refine your questions over and over until they’re poised to get the best possible responses. For instance, instead of asking people to rate a particular feature or benefit, ask them to expound on their answers. A good question is extremely specific. Instead of saying, â€Å"How much time do you spend on [task]?† ask, â€Å"How much time do you spend on [task] every day in minutes?† It’s far more specific. To make your questions more engaging, add some humor: Instead of asking, â€Å"What are the most urgent problems you’re facing with [task] today?† ask, â€Å"What aspects of [X] make you want to pound your head repeatedly against your keyboard?† Aesthetics matter, too. Don’t just throw something together. Work with a professional to make the interactive content unusual as well as aesthetically impressive. For instance, if you’re making a video, work with a professional videographer. Professional app designers, graphic artists, and copywriters can all come in handy. Survey your competition and make sure your interactive content is different from theirs. Step 3. Marketing Stage Promote your interactive content widely. The more you talk about it, the more people will view it. Encourage your followers to share it on social, send a link to your email list, and optimize a blog post for SEO so you can link to it from there. Encourage people to share your interactive content. Make it easy by using an embed code  for certain types of content, such as interactive infographics. Add a highly clickable headline and CTA so people feel compelled to pass on your good work. To create an embed code, simply enter the target URL from your website or social channel in the box at Embed.ly. A preview for the content will appear below. You can adjust specifics, such as whether you want social links included. Based on the options you choose, Embed.ly will provide your embed code. Step 4. Testing Stage Set a time period, such as 60 days, and pay attention to your metrics. How much engagement are you getting? Have you gotten more leads as a result of your content? What can you change to make it better? Focus on user experience and conversion rates. Those metrics will tell you how well you’re meeting your original goal.

Collaborative Model of Criminal Justice Essay Example | Topics and Well Written Essays - 4000 words

Collaborative Model of Criminal Justice - Essay Example Interest in the field hastened in the 20th century with the universal establishment of police force, crime management and control. According to Hirsch and Gottfredson (1990), the study of crime has evolved from being a corollary or application of social science into being a distinct field with the recognition of the impact of crime and victimization to society as well as in consideration of its operation as a social institution in ensuring peace, order and stability. However, the premise that crime as a social construct and individual criminality is not at question, has not been absolute or indistinguishable amongst criminological theories. As Estrada (2004) points out, perspectives have changed significantly over time, as indicated by changes in policies. The need to understand the similarities and contradictions is not so much to establish distinctions between sets of theories but rather to develop insights on the modes or perceptions regarding crime, society and individuals over t ime. Before the 20th century the prevailing theories on crime considered individualistic perspective on the development of crime. The motivation to commit criminal acts was considered to be due to the perceived rewards or gains of the acts. In such a setting, the offender actively and deliberately chooses to commit the crime to fulfill a personal desire, derive reward or to pursue an interest. One of the challenges of such a perspective is that there is limited consideration for the development of criminal behaviors or the factors that contribute to their prevalence or the means preempting crime beyond control measures. Shedler and Westen (2004) believe that there the current perspective on crime, particularly regarding its sociological development still need retooling to accommodate personalities that do not comply with models. One aspect that they refer to is that though there is recognition of conscious and unconscious mind of an individual as well as collective consciousness with the development of psychoanalytic perspectives, there is till a significant reliance on models or archetypes. This in turn may limit cultural or social sensitivity which is a critic cal component of crime as a social construct. Similarly, there are some studies indicating that though general personality theories utilizing psychoanalysis may be sufficient for assessment purposes, they may not provide the same level of insights for the development of interventions or therapy (Jackson, 2004). The sociological study of crime developed in the 1940's. Influenced by Freudian psychoanalysis and psychoanalysis, the proposition was that individuals are influenced by their social experience and thus, their desires and motivations can be linked to social developments and issues (Plotnik, 2005). In sociological approaches in the criminology, the perception is that crime is not just individually motivated, going beyond personal choice, motivations, desires or rewards (Brown, 2003). It also diminishes the significance of biological characteristics as precursors of crime. As strange as it may seem based on contemporary knowledge, a number of studies prior to the development of organized police in Europe were conducted to compile physical characteristics of offenders, one of the earliest efforts in profiling (Plotnik, 2005; Oberwittler & Hfer, 2005). Furthermore,

'The Lisbon Treaty has replaced the old European Union with the new Essay

'The Lisbon Treaty has replaced the old European Union with the new European Union.' (Sch_tze, 2012). Criticall - Essay Example Thus it critically evaluates the statement based on an overview of how it came into being, followed by a review of its four structures to demonstrate to the extent and ways it represents a new way forward. It also reviews how the treaty seeks to increase the effectiveness of the new EU compared to the old EU through more qualified majority voting, institutional changes and co-decision procedure. In addition, it offers an analysis of how the democratic values and the roles of the national parliaments are strengthened compared to the old European Union1. Further analysis includes improvement of citizen’s rights and political changes that signify a change from the old system. Section A: The Lisbon Treaty has replaced the â€Å"old† European Union with the â€Å"new† European Union’ Background of the Treaty of Lisbon The Lisbon Treaty seeks to rectify the structure and the function of the old European Union, which justifies the statement that it has replaced t he â€Å"old† European Union with the â€Å"new† European Union2. Also known as the Lisbon Treaty (LT), it comprises an international agreement that seeks to amend or revise the Maastricht Treaty and the Treaty of Rome, the two treaties that make up the European Union’s (EU’s) constitution3. ... Upon the expansion of EU to comprise 27 member states, it was necessary that amendments be made on the way Europe’s institutions function and how they make decisions. It was further agreed that the treaty shift focus on modernizing European Union, which also justifies the statement that it replaced the old order5. The Lisbon Treaty’s objectives are categorized into four primary areas6, namely to create more transparent and democratic Europe, to promote citizen rights, to build a more efficient Europe and to reposition Europe as a key figure on the global scene7. Shift in decision-making process The Lisbon Treaty transformed the decision-making process of the EU8, thus implying a change from the old system enabling it to work more effectively. First, it seeks to render the EU a stronger yet more coherent say with the creation of a new position of the President of the European Council who chairs the activities of the heads of governments of the member states9. This way, h e works towards facilitating consensus as well ensuring the continuity of the policy. The LT has therefore increased the significance of the Presidency as a decisive organ in the policy-making process10. The president can today mediate between the actors during negotiations while at the same juncture pushing the process towards a favorable direction. He also guides the strategy direction of policy-making. In addition, the LT has created changes to the European Union’s internal decision-making apparatus. The changes are intended to rationalize the process and make it less vulnerable gridlocks by a single member-state. The treaty further attempts to address issues on the democratic transparency and